Local Guide – Travel App for iOS

JUL 2016・UX RESEARCH・PROTOTYPING・BRANDING & UI DESIGN

Local Guide was my first ever UX/UI project(!) and a 3 week-long mock project with DESIGNATION.

The prompt was to design a travel app with recommendations for cities around the world.

On the UX side of things, I wrote research and testing plans, led user interviews and concepting tests, developed personas, sketched screens, and honed the final product using rapid prototyping.

On the visual side, I concepted and designed the logo, branding, and UI for the final mockups.

Little did I know, one day I’d be working in travel :) More about my career journey here.