Hi there, I’m Alex —
Lead Product Designer, professional problem-solver.
I have nearly a decade of experience providing design strategy and creating crisp, user-friendly products backed by research.
To describe myself in 3 words, I’d say:
↳ Tenacious, Resourceful, Supportive
When teammates were asked to describe me, they chose:
↳ Flexible, Diligent, Curious, Compassionate, & "CLUTCHHH"
Most recently, I worked as Staff Designer at Rocket Travel, a Booking Holdings company — designing white-label travel platforms for partners including American and Southwest Airlines, Citi, and U.S. Bank.
In my 5 years at Rocket, I worked with global scrum teams to ship features for millions of users, earning two promotions and the company award for community values along the way.
It’s been a journey…
In a former life, I designed B2B tools for Bluecrew’s tech-driven staffing platform, landing pages and features for Interior Define, and enterprise applications for the global architecture firm Perkins+Will.
Before moving into UX, I worked in the nonprofit world as an analyst with Arabella Advisors and in ed tech with Education Superhighway.
In-office days at Interior Define
People are usually surprised to learn I studied Social Work (I earned a Masters from UPenn School of Social Policy & Practice).
I believe it sharpened my skills in research and systems thinking, and shaped my inclusive, people-centered approach to design and collaboration.
Outside of work, I stay busy
I run an Etsy shop, where I made 500+ sales in just 3 months, maintaining steady 8.8% conversion rate and 5-star rating — a side project that keeps me learning.
I’m also active in the Queer Design Club and Adolescent & Young Adult (AYA) Cancer Community.
Celebrating two years cancer-free with the perfect cake
As a cancer survivor (2+ years in remission from Non-Hodgkins Lymphoma), the experience reshaped my perspective — teaching me gratitude, resilience, and the value of community.
Beyond that, I love travel hacking, interior design, curating the perfect playlist, and hanging with our rescue dog Judy.
Judy the Design Assistant
Kind words from teammates:
“Hands down, Alex is one of the most talented, detail-oriented, quality-focused designers I’ve worked with. He deeply cares about customer experience and is relentless (in the best way) in keeping everyone focused on just that ...”
“His design work was characterized by speed and precision. Alex was one of the most trusted designers on our team, capable of confidently working across multiple products and collaborating directly with partners. Alex’s work consistently elevated the overall quality and UX of our products ...”
“Very responsive, communicative, and has an excellent eye for detail. He played a significant role in improving the dev/design pipeline and feedback cycle making life better for everyone involved ...”
“I’d hire him.”
