https://alexdoornbos.com/new-cover-page-1 daily 0.75 2024-12-13 https://alexdoornbos.com/home daily 1.0 2026-03-16 https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/d0b9bde1-91a4-4598-9808-5958c2081b38/Avatar+with+Live+icon+small.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/8c6a86e6-aa11-483b-99b0-79ae149d39e7/PAYMENT+PAGE+3.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/577bd63f-efa1-40f6-9587-0efc9b50646b/Nav+Redesign+-+Final+Copy.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/92682d79-80bd-401c-99ab-b02f146eddc1/Cover+Category+Page+-+Final+Copy+w+card.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alexdoornbos.com/new-page-2 daily 0.75 2024-12-15 https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/a42997b0-c631-44f3-a122-f96965c8c401/Nav+Redesign+-+Final+Copy.png Test https://alexdoornbos.com/new-page-1 daily 0.75 2024-12-15 https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/a42997b0-c631-44f3-a122-f96965c8c401/Nav+Redesign+-+Final+Copy.png Test 2 https://alexdoornbos.com/rocket-travel-payment-page-optimization- daily 0.75 2025-02-09 https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1734191915539-M8ZE3H9AY8WR94WFJAY0/Transparency+Copy.png Coming Soon, Rocket Travel – Payment Page Optimization → https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1b29538c-0c03-439a-af91-e1a026517c89/Payment+-+0.jpg Coming Soon, Rocket Travel – Payment Page Optimization → The changes lifted conversion by 5.7% for Southwest with a 3% lift to their points-boost feature https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1738769852310-RQCU98JMJZDXCDJ9WUKM/After.jpg Coming Soon, Rocket Travel – Payment Page Optimization → https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1738769852367-RHUPF88NSO3PZ0TPTN9K/Before.jpg Coming Soon, Rocket Travel – Payment Page Optimization → https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1739035586155-5V6DN1KKFZN7Y3Y62ZRN/After+2.jpg Coming Soon, Rocket Travel – Payment Page Optimization → https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1738770455219-2EMMR9VZRARXSF1769K1/Before+2.jpg Coming Soon, Rocket Travel – Payment Page Optimization → https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/4ea001ff-d17e-4919-b49a-bd6688b0d7db/Payment+-+Full.jpg Coming Soon, Rocket Travel – Payment Page Optimization → - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alexdoornbos.com/rocket-travel-payment-page-optimization daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1740173054118-EETV6IMMYUVNZJUA6OFD/PAYMENT+PAGE+3.png Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/92871d2e-bfc0-4059-98bc-3e78665f7314/Payment+-+0+Background+%283%29.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Read on for how I navigated a tight timeline and facilitated a cross-functional decision-making process https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/47d89e6b-12c0-4a27-bd79-88920a4f1fdd/Payment+-+Booking.com+page.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Rocket’s payment page (left) and Booking.com’s (right) on Hybrid https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/eb197eae-3c41-4b4e-b6ae-fe2271c9b007/Southwest+Hotels+Flow.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/77807569-96b4-4e88-8bc6-182e5a2913d8/Payment+-+Existing.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out The existing page failed accessibility checks and wasn’t using Booking.com’s colors https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/28cd5f04-add5-404d-8614-e8a389cba80a/Payment+-+Existing+2.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out The existing page failed to highlight room type, dates, breakfast and cancellation policies https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/5fdcbf70-0c9d-4b35-bddb-d28ed96c4bb9/Payment+-+Research.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Collecting optimization ideas from across the industry https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/53a6cb47-67c3-4e6f-8ffd-cc7a7af4da67/Payment+-+ICE+Scores.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Using ICE scoring to rank changes by effort and potential impact https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1738769852310-RQCU98JMJZDXCDJ9WUKM/After.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1738769852367-RHUPF88NSO3PZ0TPTN9K/Before.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1740946911706-Q5NX4BP6Y3VBC3FNWOF0/After+2.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1738770455219-2EMMR9VZRARXSF1769K1/Before+2.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/74a1a9a0-ea86-41bc-a21e-3cbee6efdee1/Payment+-+Booking.com+page.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Matching Rocket’s payment page (left) with Booking.com’s (right) https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/78080e93-31e5-4fb5-991e-7504e2794836/Payment+-+Boost.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Highlighting the business-friendly sample receipt link https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/436383f0-0c7c-4f02-b37d-52b04549e220/Payment+-+Review+and+confirm.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Reinforcing a secure checkout via subtle trust cues (lock icon) on the CTA https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/32d88f50-7d9a-4f93-9c92-25cb053f7111/Payment+-+Status.png Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Keeping customers informed while booking https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/5e5d08ff-4d3a-472c-b434-aacad6a5c302/Payment+-+COnfirmation.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Redesigning the confirmation email (left) and confirmation page (right) https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/4052bfc8-a544-4d20-9494-1e08b9aab146/Figma.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Documenting breakpoints, states, and edge cases for the Dev team in the Philippines https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/54c3dbab-10fb-4a83-a19b-25f602e09627/HY+Final+Pages.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/bbbd8148-d134-4d51-8017-69cd5d3a7029/Payment+-+Full.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Conversion increased an average of 4% across American Airlines, Southwest, and T-Mobile Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/2f014208-4544-4298-b4dc-b6bfa7267d5e/Payment+click+testing.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Design A outperformed the rest and Booking.com’s was last https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1739222652418-FSK1TQLB8PN5952YBAR9/Confirmation+After.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1739222046811-HA7RXJH7OJGYIFC8TMI6/Confirmation+before.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1740876769214-4EJAOF2PMN84CM6A4QZI/After.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1740876733134-H9VUOOCYJV08D5B7TCS7/Before.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1740947001730-GNWBTZ5W41FWWB9DLCYC/After+2.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1740876838097-2P4NPLMUEV4FF6U80WF1/Before+2.jpg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/dd8aaee3-aa45-4f90-9e79-01d0c1a37de3/Cheesing.jpeg Payment Page Optimization – Alex Doornbos, Case Study: Rocket Travel - Make it stand out Cheesing with the Rocket Design team, not at all posed https://alexdoornbos.com/reimagining-site-navigation-ia-for-interior-define-copy daily 0.75 2025-02-19 https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1738796300298-9RRVFCZX2OQ8BMFVCHFH/Nav+Redesign+-+Final+Copy.png Reimagining Site Navigation & IA for Interior Define → (Copy) https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/70f5dbf3-ea4c-4f41-9ec2-f0081443f549/Nav+-+1.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) The redesign increased individual Location page views by ~600-900% https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/32065dd1-98fc-4a42-81c9-ba4891c949bc/Nav+-+Existing.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) - Make it stand out The existing nav (above) had overlapping categories and no mention of the in-store locations https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/fac31bc6-c98c-45b4-b10c-66ae627f3913/NAV+-+Optimal+Sort.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) Using in-person and online card sorting to inform a more intuitive IA https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/14334481-697e-4ed6-8c73-a3042e22c7f1/Nav+-+2.75.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) Driving traffic to the Book an appointment links became the focus while reorganizing the IA https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/becfe091-5deb-4a63-abf8-412ffe159761/NAV+-+Wireframes.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) Introducing more visual hierarchy, the simpler version (right) outperformed the rest https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/11c337c4-3d47-4854-a617-d02027df9881/Nav+-+2.75.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) - Make it stand out Using “Locations” for the nav link and “Guideshop locations” in the menu to stay brand aligned https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/4a64e80d-5999-47c9-ab2a-cd1ee9d16e0c/Nav+-+0.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) Surfacing Living, Dining, & Bedroom vs “Shop now”, swipeable nav on mobile https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/bacaf206-9bef-4d89-b095-e468c962f10c/Nav+-+2.5.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) Adding product images when customers confused Sectionals with Sofas https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/16cc0f55-9644-46d4-a012-ffbfe0cb3bf9/Nav+-+2.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) Highlighting our live chat to offer guidance and generate inbound leads https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/f3788154-8a52-47ac-9420-aecc39194530/Nav+-+3.jpg Reimagining Site Navigation & IA for Interior Define → (Copy) Surfacing individual location pages to drive traffic and help with SEO https://alexdoornbos.com/work-copy daily 0.75 2025-02-21 https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/5b314854-ce20-4788-ad49-13f9d27fcf50/Avatar+with+Live+icon+small.png WORK (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/923750a0-7839-4cfc-b1d5-9027fb0e98fc/PAYMENT+PAGE+3.png WORK (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/4bfc58de-9024-49b5-8030-f06a641ac6ed/Nav+Redesign+-+Final+Copy.png WORK (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/412cfb35-e2a8-4fd9-a461-7b5ea171f933/Cover+Category+Page+-+Final+Copy.png WORK (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/e453786d-98a8-49ee-be3d-583d497f0e92/Transparency+Copy.png WORK (Copy) https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/2c3e88f8-efb1-42a8-8e72-3fe659d6e1aa/HUB+Copy.png WORK (Copy) https://alexdoornbos.com/about daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/c9be8fc5-eb37-4f31-99e0-d9cc6b505b30/About+me.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/7346fd3d-752b-45f3-9ca0-e2a5a162fb48/image+12.png About me - Make it stand out Helping with flowers for my sister’s wedding https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/49ba7485-6656-437a-84dc-a0af12d27d4b/image+13.png About me - Make it stand out Enjoying the view from the Interior Define office https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/a57bcdc2-6ed6-4928-af6f-7500023c8749/Good+job+not+dying.png About me - Make it stand out Celebrating 2 years cancer-free with the perfect cake https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/33e05f1a-aca5-440b-80cd-d1e59d3c738a/Judy.jpg About me - Make it stand out I love travel-hacking, PowerPoint parties, and our dog Judy https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/629fce5a-9f00-4695-a16e-d5d01cdcc4de/Autumn.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/45a40b55-e330-47a4-8556-5455cef60706/Abbey.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/03d8b2b4-f334-490a-a489-3f220a592edd/Jan.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/06214cf3-4ff4-4a8e-adc5-c19ec3141054/Z.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/46168adb-d414-44f5-85ca-b11e36f1ae6d/Emily.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/285ddb53-77ef-471d-b415-bd5eac83edc9/Linda.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/c8fc6a6b-7c4a-4461-9812-7dfff20fdc4f/Avatar+with+Live+icon+small.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alexdoornbos.com/overhauling-category-pages-for-interior-define-copy daily 0.75 2025-11-25 https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1740500865036-DYRLSLLSKDJ67JJKUIE1/Cover+Category+Page+-+Final+Copy.png Overhauling Category Pages for Interior Define → https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/8587308a-71f5-4090-8b7a-6a4e93b16bbb/CDP+-+0+Background.jpg Overhauling Category Pages for Interior Define → Read on for how I validated the need for a large redesign and shaped our product roadmap https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/a3831320-580a-4aa5-979c-de179be8581d/Existing+CDP.jpg Overhauling Category Pages for Interior Define → - Make it stand out The existing CDP with ~80+ products and broken filters https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/fbc30275-92c9-4636-beb9-0239cac8e1c1/CDP+-+User+Testing.jpg Overhauling Category Pages for Interior Define → Conducting blind, competitive user tests via Lookback https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/56787b53-aec5-44a6-9055-91c69b55774f/CDP+-+quote+3.jpg Overhauling Category Pages for Interior Define → - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/c527dd09-5800-4a21-927c-63251787a72e/CDP+-+quote+2.jpg Overhauling Category Pages for Interior Define → - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/5a3b55aa-2cbb-4f48-bfc4-082f47969036/CDP+-+quote+1.jpg Overhauling Category Pages for Interior Define → - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/222f39a4-afb9-48de-af8a-7a1349344ad8/Competitive+Scoring+CDP.jpg Overhauling Category Pages for Interior Define → - Make it stand out Takeaways from competitive usability testing with participants actually shopping for sofas https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/f7d8e214-6be0-47fd-98ff-72e0bfe9a53d/CDP+-+Kano+Rankings.jpg Overhauling Category Pages for Interior Define → - Make it stand out Click to zoom — Ranking pain points with the Kano model https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/c3c9f61e-730c-42e9-8e84-d6f879756ee9/NAV+-+Kano+Rankings+2.jpg Overhauling Category Pages for Interior Define → Click to zoom — Organizing requirements into immediate fixes, items for the redesign (v1.5), and roadmap items (2.0) https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/c3510885-3c91-4538-afe3-dbacc766a12a/CDP+Mobile+Strip.jpg Overhauling Category Pages for Interior Define → - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/b5500ee1-3bc4-4c0b-83ef-e1c076f349e2/CDP+-+1.jpg Overhauling Category Pages for Interior Define → - Make it stand out Promoted, visual filters to view configuration options, single and grid view options on mobile https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/46e9ae70-e7af-4282-b2e1-60ccfea5c7ca/CDP+-+Mobiles.jpg Overhauling Category Pages for Interior Define → Adding headers to reinforce customization, lifestyle images to inspire and show quality https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/c1ee4315-e120-462e-9de9-b3c4379a8b52/CDP+-+1.5.jpg Overhauling Category Pages for Interior Define → Larger, 2x resolution images to help customers gauge style and compare collections https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/5c5a8a3b-2d0a-4b8f-80cf-b6fb58bdc4a2/CDP+Stripes.jpg Overhauling Category Pages for Interior Define → - Make it stand out Inline content blocks to call out stores, Quick-ship pieces, and complimentary design advice via live chat https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/90f39e7c-dcf2-4cae-ba63-4a0874de8ef8/CDP+-+2.jpg Overhauling Category Pages for Interior Define → - Make it stand out Sticky filters to refine after scrolling, prominent fabric and leather filters https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/5f6585a4-aec6-42c1-9a96-b3fd1d67cea9/CDP+-+Final.jpg Overhauling Category Pages for Interior Define → After the redesign, I planned to create editable content blocks to be managed through a CMS https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/f94c7e4a-ce58-4762-bab8-773c70c76d6a/CDP+-+1.jpg Overhauling Category Pages for Interior Define → - Make it stand out The previous CDP (left), redesigned version (right) https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/5c5a8a3b-2d0a-4b8f-80cf-b6fb58bdc4a2/CDP+Stripes.jpg Overhauling Category Pages for Interior Define → - Make it stand out Inline content blocks throughout the page https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/bd4d1a7d-ec01-4e72-90f1-3b1d5fdb55ff/Later+Iterations.jpg Overhauling Category Pages for Interior Define → - Make it stand out Later iterations of the CDP by another designer, Ali Porter https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1741035454872-23UKIOTNEBB9K3WZP43N/Before+CDP.png Overhauling Category Pages for Interior Define → https://images.squarespace-cdn.com/content/v1/5c784b6cfb182042dca8df19/1741035459783-RVM5FC5IVQI94BO5PLHY/After+CDP.png Overhauling Category Pages for Interior Define →